Summary: Welcome to the Business Buffet Podcast, where today, we’re serving up stories of resilience against the harsh winds of inflation. Discover Jerry’s innovative pricing strategies that helped his landscaping business bloom. Marvel at Maria’s inventory mastery, which kept her flower shop afloat. Learn from David’s employee-centric approach that fostered operational efficiency in his IT consulting firm. Explore Susan’s creative income diversification tactics that reshaped her real estate business. And finally, admire Jessica’s keen financial…
Read MoreWelcome to the Business Buffet Podcast, where today, we’re serving up stories of resilience against the harsh winds of inflation. Discover Jerry’s innovative pricing strategies that helped his landscaping business bloom. Marvel at Maria’s inventory mastery, which kept her flower shop afloat. Learn from David’s employee-centric approach that fostered operational efficiency in his IT consulting firm. Explore Susan’s creative income diversification tactics that reshaped her real estate business. And finally, admire Jessica’s keen financial acumen, allowing her beloved gift shop to shine amid economic downturns. Stay tuned as we unpack these tales of tenacity and transformation in today’s turbulent economic landscape.
Read MoreWelcome to the Business Buffet Podcast, where today we follow Jerry, a suburban landscaper, as he navigates economic turbulence due to relentless inflation. Through incremental price increases, improved value proposition, clear communication, bundled services, premium offerings, a loyalty program, and strategic timing, Jerry not only maintains but strengthens his customer relationships. His journey is a testament to how empathy and the right strategy can transform price hikes from a destructive process into a path of…
Read MoreIn this episode, we share the inspiring journey of Mary Sue, a small business owner of “Pawsh Pooches,” a dog washing business. Struggling with brand visibility, Mary strategically uses her exhibition at a local trade show, ingeniously designed booth, and well-crafted qualifying questions to identify potential customers. Her prompt follow-up strategy post-event reinforces her brand image and boosts customer acquisition. Mary’s persistent efforts transform her obscure local business into a recognized name in her town, demonstrating the power of trade shows for small businesses. Tune in for more on maximizing brand visibility and customer engagement.
Read MoreToday, we’re serving up a hearty discussion on mobile-first web design using WordPress. We’ll explore why WordPress, despite its learning curve and maintenance needs, can be a preferred choice for businesses, thanks to its deep customization options and robust SEO tools. We’ll also underscore the significance of ADA compliance for ensuring your website is accessible to all. Just like a buffet, managing a WordPress site has many elements to choose from and challenges to navigate. So, get ready as we delve into these topics and help you make informed decisions for your website’s design and management.
Read MoreBecky, a determined real estate agent, sought to expand her business by leveraging YouTube. Unsure of the technical aspects, she found a mentor in Jessica, who guided her in using affordable tools to create engaging video content. Together, they worked on scripts that vividly presented each property’s potential, enhancing their appeal to specific buyer personas. Becky’s videos offered viewers a blend of property tour and a glimpse into a life they could lead there. The…
Read MoreTommy, a skilled but struggling general contractor, expanded his business by leveraging the power of face-to-face connections at a Home and Garden show. Despite a great website and local advertising, his business was stagnant until he took a friend’s advice to exhibit at the show. The leads he gained surpassed his past efforts, leading to a rewarding referral system and increased demand. Meeting this demand by expanding his team, Tommy’s business flourished. His journey exemplifies…
Read MoreDiscover the step-by-step process of conducting SEO keyword research for small business websites. Learn how to identify and target the right keywords to improve your site’s visibility, attract relevant traffic, and achieve your business goals. Boost your online presence today! Sponsor Zenith Exhibits provides effective small business website development. We have built over 2500 Small Business optimized WordPress websites for clients throughout the United States. Our flat free pricing model is budget friendly and helps…
Read MoreIn this episode we explore six areas of importance for search engine optimization for a small business in today’s fast paced business climate. Sponsor: Zenith Exhibits provides effective small business website development. We have built over 2500 Small Business optimized WordPress websites for clients throughout the United States. Our flat free pricing model is budget friendly and helps speed up development. Call (208) 209-7170 or visit www.zenithexhibits.com to learn more.
Read MorePodcasting has become an increasingly popular and effective way for small businesses to share knowledge, connect with their audience, and promote their brand. In this guide, we’ll discuss the essential elements to consider when creating a high-quality and engaging small business podcast, from developing your show concept to structuring episodes and promoting your podcast. Sponsor: This podcast episode is brought to you by Zenith Exhibits who has been providing full service podcast production for clients…
Read MoreIn this episode we explore ten business concerns small business owners should consider in today’s business climate. Zenith Exhibits provides full service business podcasting support. We can help with topic development, guest scheduling, recording, editing, publishing, and promoting your business podcast. Call (208) 209-7170 or visit www.zenithexhibits.com to learn more.
Read MoreProducing a business podcast can offer numerous benefits for a small business, ranging from brand building and customer engagement to networking and thought leadership. In this episode, Ed from Zenith Exhibits talks about the top ten benefits to producing your own business podcast. Zenith Exhibits helps small businesses produce their own podcasts. From topic development, guest scheduling, recording, editing, publishing, and promoting…Zenith Exhibits is your full service podcast production company. Visit www.zenithexhibits.com or call (208)…
Read More