Business Buffet Podcast

Let’s face it: MOST of us are camera shy. Yet, all we hear day in and day out is how small business owners must learn to, not only embrace social media, but we must also put our faces out there too, in the form of videos and still images. Sure that sounds easy if you’re an extrovert but what if you’re an introvert? Is it even possible? Today we will talk you off the ledge…

As we’re still in the Coronavirus lockdown, small businesses have been sent into a tailspin and their ability to spin and pivot to something outside of their comfort zone is vital for survival. Today, we’ll talk all about how, if your business hasn’t already embraced Facebook Live, you need to do it now. As in today, on this episode of the Business Buffet Side Dish.

When it comes to business, it’s important to know your ‘why’. We’ve talked about that many times on the Business Buffet. If you don’t know your ‘why’, you’re destined for increased challenges when it comes to being successful in business. Is your ‘why’ more than just making a buck? It should be. It should come from a place that lives deep in your soul. Today we’ll talk with Mark Michaelis, Principal, CEO and Chief Technical…

A national pandemic only seems to come around once every hundred years or so…while no one wants people to suffer and I don’t mean to make light of the national situation, but this COVID-19 thing is great for business.  In today’s episode, we’ll look at ways to cut costs and improve the bottom line.  We’ll also explore how to use the pandemic to better position your Profit and Loss for long term profitability.

The Small Business Development Center in Clackamas Oregon, and my operations professor in college, both agree that during times of recession, you package offerings.  While technically not yet in a declared recession, with 17 million new unemployment claims and millions of businesses shuttered, America is in recessionary mode.  These are times best suited for small business…yes, that is right, we have the advantage because we are more nimble.  In today’s episode, we’ll discuss ways to…

It seems like GIF’s are EVERYwhere on social media. Wouldn’t it be great to have your own collection of GIF’s that help extend your brand? This episode will walk you through those steps so that you can start using your OWN GIF’s to make your points, rather than using those of others.

Are you using all the available resources in your business community to survive this pandemic?  If you are like me, you’ve probably been a member of the local chamber for years…are you turning to them for help?  Today we’ll talk with the VP of Membership for the Coeur d’Alene Chamber of Commerce and discuss ways the chamber is uniquely positioned to help you and your business. To learn more about the Coeur d’Alene Chamber of…

As we all experience unsettled times as business owners it’s important to know the basics of what continues to work in the world of social media. Storytelling is still a strong play and will be for a long time. A business that is good at storytelling is a business that not only gets it but will also connect with their customer. Consumers love good stories. Today we’ll talk about how important storytelling is for your…

COVID-19 has changed everything, and small businesses are itching to get back at it when this is all over. What do they have to do to hit the street running so that they minimize the effect this virus has had on their business?

To climb the ladder of success, you don’t need more techniques and strategies, you need more friends.

Do you love animals? Dogs in particular? I mean REALLY love them? Maybe you’ve thought about opening your own doggy daycare, then. You’re in luck! In today’s Business Buffet Ingredients episode, we are going to walk through set up costs and things to think about when opening a doggy daycare. Then we’ll talk with Scott Ansel from Northwest Pet Resort about some of the challenges he faced when opening his facility.

In today’s episode, Phil talks about a keynote presentation he witnessed at Social Media Marketing World from Michael Stelzner. Michael Stelzner is the CEO of Social Media Examiner which runs the Social Media Marketing World conference in San Diego every year. Phil shares the key highlights from the presentation on what you should do in the social media world to help your business, in 2020.