Talking Marketing with Mark Schaefer

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Small businesses are scrambling to gain a foothold on their business during this Covid-19 crisis. The tendency is to stop spending money which also means stop marketing. If history has proven anything, it is businesses MUST continue to market in a down economy. But many of those businesses that continue to market, do it from a transactional mindset. “What is the fastest way for me to get a return on my marketing investment?” Today we’re going to look at a different approach to marketing as we talk with Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author. His blog is hailed as one of the top marketing blogs in the world. Not only that, Mark has had a very up close and personal look at the Coronavirus. It’s time to step into the Business Buffet kitchen, open the recipe book and see some of the Business Ingredients Mark Schaefer uses on this Ingredients episode of the Business Buffet.

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