The Psychology Behind Marketing

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Successful marketers have a secret they don’t want YOU to know about and that is, they learn the psychology behind marketing. The vast majority of marketers aren’t psychologists, but many successful marketers regularly use psychology in appealing to consumers. As today is Black Friday around the United States, it seemed appropriate to talk about certain psychological strategies marketers deploy, which includes, but is not limited to, the psychology of color. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.


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